Copywriting

Fashion product copywriting for St. John Knits.

Copywriting

If you need copy, I am happy to write it! Copywriting touches almost all areas of branding. Some clients may only need help drafting their email newsletter. Others require copy assistance across multiple channels. My experience in both editorial and marketing allows me to lend my expertise as needed to a brand.

St. John

Below are samples of the copywriting work I have done for the storied fashion house St. John. I've assisted in writing product descriptions, blog content, web copy, email promotions, and social media posts for the brand.

Product Copywriting

Product copywriting for St. John Knits.
Couture fashion product copywriting for St. John Knits.
Fashion product copywriting for St. John Knits.

Content Marketing & Promotions

st-john-garance-dore

The above images and text are a variety of marketing assets used to promote a blog post that I wrote as past of a collaboration between St. John and Atelier Doré. This bundle of promotions is a prime example of how I can help create a cohesive marketing campaign through copywriting.

Blog Post

"As a bicoastal jetsetter and fashion industry veteran, Garance Doré is an expert on packing the perfect suitcase. After vowing to stop overpacking whenever she travels from Los Angeles to New York, she now relies on luxurious pieces from St. John that are appropriate for virtually any occasion.

Neutral and comfortable pieces like our Jersey Cashmere Knit Top and Stretch Suede Cropped Legging help form a seamless travel capsule wardrobe. A minimalist outfit is enhanced by sparkling outerwear, like the Printed Transparent Organza Jacket Garance is wearing."

Next Steps...

I am always happy to provide more samples of my copywriting work. I would love to chat more about my work together!