Copywriting touches almost all areas of branding. Some clients may only need help drafting their email newsletter. Others require copy assistance across multiple channels. My experience in both editorial and marketing allows me to lend my expertise as needed to the brands I work with.
Sick of abandoned carts? How about losing the attention of new email subscribers? Are you so over having your emails deleted before anyone opens them?
I work with a variety of lifestyle brands to develop the copy for email promotions that contribute to driving traffic and sales via email. I also consult on strategy regarding welcome, abandoned cart, and re-engagement email sequences.
The following links lead to samples of emails I wrote so you can get a sense of how I adapt my writing style to different brand tones and voices.
Content Marketing & Promotions
The above images and text are a variety of marketing assets used to promote a blog post that I wrote as past of a collaboration between St. John and Atelier Doré. This bundle of promotions is a prime example of how I can help create a cohesive marketing campaign through copywriting.
"As a bicoastal jetsetter and fashion industry veteran, Garance Doré is an expert on packing the perfect suitcase. After vowing to stop overpacking whenever she travels from Los Angeles to New York, she now relies on luxurious pieces from St. John that are appropriate for virtually any occasion.
Neutral and comfortable pieces like our Jersey Cashmere Knit Top and Stretch Suede Cropped Legging help form a seamless travel capsule wardrobe. A minimalist outfit is enhanced by sparkling outerwear, like the Printed Transparent Organza Jacket Garance is wearing."
I am always happy to provide more samples of my copywriting work and chat about how we can work together. Don't be afraid to say hi!